In class, you will learn about:
- Market development and organizing along the lines of credit, clients and social footprint as primary strategies
- Power mapping template to develop entire market of contractors (both union & open shop) in the union’s own market
- Plotting of all contractors organized geographically and by revenue in your union’s market
- Establishing your union’s Compression Zone(s) to identify specific non/anti-union contractors to pro-actively organize
- Credit reports, how to read and use them
- Clearly identifying areas where unions can increase market share and learning the specifics of how to do so
- Re-establishing the perception that unions can win
- De-emphasizing the role of the NLRB in organizing – no “turn & burn” as a strategy!
- Section 7 & 8 in one hour, all you need to know to effectively organize
- Credibility determinations & controlling the message
- Pension withdrawal liability issues and what it means to market development and organizing respectively
- Taking on anti-union market share we know we can win and changing the dynamics of our markets
- Picking our targets asymmetrically and with purpose
- Putting known anti-union contractors in a box
- Controlling the non/anti-unions hiring in your union market
- Overview of the “pit-bull puppy strategy” – service & residential markets
- Not a re-tread program of existing organizing programs; Labor Rising views top-down, Breslin, bottom-up & pressure campaigns as tools, not strategies
