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Tag Archives: TechCombat

Union Organizing & the 21st Century

“He who defines an issue – wins the issue.” An old but true adage. The Building Trades, with millions of members but poorly organized to work to support each other through structured use of the internet (which is the currency of the 21st Century), have clearly been out flanked by a dedicated anti-union movement. The… Continue Reading

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Value on Display Ironies

@LaborCombat/#TechCombat is a strategy to fight for what is ours – our jobs! If any strategy or combinations of strategies and tools currently worked, we would know it by now. Strip away all the rhetoric, egos, spinning of facts and BS, and the numbers speak for themselves. Market share continues to drop across the board…. Continue Reading

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Union Organizing & Selling

For the past 20 years, the Building Trades has endeavored to sell the qualities of union construction. The numbers overwhelmingly show that using selling as a prime strategy to raise market share has not arrested the continued loss of market share – net, over time. What continues to be factored out of the current strategy… Continue Reading

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Organized Labor as a Sales & Marketing Engine –

Brothers & Sister labor unions – get out your i-phones! Google search qualified and/or licensed (enter your trade) contractors in your city. Overwhelmingly the results for that search will be as follows – directories (Manta, Dex, Yahoo, etc.), paid ad words (top and right side of page highlighted) and organic listings (non-paid listings) the ones… Continue Reading

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Union Organizing: 10 Reasons why “Value on Display” isn’t raising Union Market Share

“Big Business” is exactly who is putting the Building Trades out of existence. Every single sourced number measured over time, which is the “net” number, confirms this. Private sector union market share is 6.7 and a little higher in construction. “Big Business” is holding their enemies’ close! Bottom-up, top-down and CBA concessions of all types… Continue Reading

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