Brothers & Sister Building Trades – get out your smart phones! Google search qualified and/or licensed (enter your trade) contractors in your city. Overwhelmingly the results for that search will be as follows – paid ad words (top and right side of page highlighted) Directories (not necessarily in this order) – such as (Angie’s List,… Continue Reading
Tag Archives: Marketing
Building Trades as a Sales & Marketing Engine –
Posted in Labor Rising Also tagged Authority, Building Trades, Internet, Labor Rising, Market Share, Relevance, SEO Comments closed
Labor Rising or “Value on Display” –
Having a Value strategy and positioning the Building Trades as a “product” puts the “Value” of the product completely in the hands of the purchasers, which are the contractors and the end-users’ executives. We’re depending on the purchaser to accept our proposition – not a good position when 85% of them use non/anti-union contractors. The… Continue Reading
Posted in Labor Rising Also tagged Building Trades, Danny Caliendo, JC Turner, Labor Organizing, Union, Union Organizing, value on display Comments closed
