Training Is In Session

On site classes for Building Trades & District Councils Available:

Call or email Danny @ or 630-373-0774 

$1,475 dollars plus actual and incurred expenses.

What is included in the price of the Foundations Training?

Foundations Training Includes:

  • 2 1/2 days of on-site training for participants
  • 5 part video series on Opposition Research - included in price
  • On-line refresher via Go 2 Webinar following training to review segments of training and follow up Q&A

Scroll down to learn more about the program

Strategic Organizing

Learn how to practically obtain and use critical market information. Develop proactive strategies in real time and develop your unions Compression Zone(s).


Understand how to improve your communication with members. See examples of how to leverage that communication for political influence and market share growth.

Contractor Marketing

Take advantage of modern day marketing techniques to grow your marketshare. Learn why Unions are uniquely positioned to leverage today's marketing techniques.

Use the tabs below to learn more about each aspect of the state-of-the-art program.

  • Organizing along the lines of credit, clients and social footprint as primary strategies
  • Power mapping template for participants to leverage critical research of contractors (both union & open shop) in developing their own market in real time
  • Display of all contractors organized geographically and by revenue
  • Establishing Compression Zone(s) in your union’s own market to identify specific non/anti-union contractors to pro-actively organize
  • Credit reports, how to read and use them
  • Clearly identifying areas where unions can increase market share and learning the specifics of how to do so
  • Re-establishing the perception that unions can win
  • De-emphasizing the role of the NLRB in organizing – no “turn & burn” as a strategy!
  • Section 7 & 8 in one hour, all you need to know to effectively organize
  • Credibility determinations & controlling the message
  • Pension withdrawal liability issues of the building trades and what it means to organizing
  • Cyber-organizing – bottom up and worker outreach and recruitment in the 21st Century
  • Picking our targets asymmetrically and with purpose
  • Controlling the non/anti-unions hiring in your union market
  • 21st Century development of residential and service markets, Google, Angie’s List, etc..
  • Not a re-tread program of existing organizing programs; we view top-down, Breslin, bottom-up & pressure campaigns as tools, not strategies

Scroll down to learn more about how the program works.

Foundations Class Training:

Included in one price is -

  • Pre-recored 3 hour video to review prior to attending the training which you can review on your schedule.
  • 2 1/2 days of live interaction on-site training
  • 5 part videos training series on Opposition Research
  • On-line follow via Go 2 Webinar to refresh and enhance training & follow up Q&A. 


This Is Your New Title

  • Internal union communications thru mass texting, mass email and smart phone apps
  • Structured use of social media to leverage our membership on political issues
  • Clearly identifying passive use vs. aggressive use of internet Unions and their dominant core competency which is lying dormant
  • Unions as sales engines vs the current value models – completely different way to get work for union contractors
  • Our own unions’ social footprint, i.e., Facebook, Twitter, YouTube etc… taking our use of social signals from “passive to very aggressive” to increase market share
  • Difference between web designer/developer and internet marketer
  • Clear understanding of relevance and authority in the world of SEO
  • Blogging
  • Clear understanding of what the end-users of unions are not saying 
  • Why Apprenticeship becoming irrelevant on career/ job searches on internet

Scroll down to see what others have to say about our program.

What Are People Saying About This Class?

"Thanks Danny, I really think this program could be the rebirth of the labor movement if all Unions use what they have been taught. I wish you well and hope to see you in the near future!"

- Wade Pilgreen, Local 798

"I want to thank you for a great class. I think what you are doing is a great service to the labor movement."

- Joe Harkins, Local 322

"I appreciate all of your work for the Labor Movement. The class was much needed. Many of the Organizers left with a new found motivation and focus as a result of your efforts."

- Bert McDermitt, Jr., State Organizing Coordinator

"The insight that you brought with you is an eye opener for Labor. I highly recommend this training for Business Managers and Organizers, it is a valuable investment."

- Keith Thurner, Local 95

"Your experience and passion for helping the Union movement is second to none. My advice to my own organizing staff is that they also get on board with the classes you have to offer."

- Thomas Rdeman, Local 751

"I would recommend this training for anyone in the Building Trades interested in recapturing their market share."

- Dan Shirey, Local 575

Are You Ready to Experience Our Cutting Edge Program for Yourself?

What are you waiting for? Click the button to get signed up and take the first step toward your future today!

If you've made it this far, then you know that our program:

is state-of-the-art

has glowing recommendations from past attendees

will teach you real organizing strategies that work

can improve your communication with your membership

will demonstrate cutting-edge techniques to grow your marketshare

shows you how to increase political influence

and allows you to learn from the comfort of your home/office.

What does it cost?

We've priced this program to fit into Building Trades/District Councils budget.

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